1- Protecting Iranian carpets against degradation of this traditional Eastern art, and defending the influx of fraudulent and non-original samples in the global market.
2- Regaining the share of Iranian carpets in world markets.
3- Creating stable value in the supply chain from production to sales.
4- Creating constant and stable income and benefits for carpet producers
5- Introducing Iranian carpets as an art in the global scale.
6- Introducing exquisite Iranian carpets
Objectives & Strategies